Pinned10 Common Mistakes Companies Make When Marketing Their NFT1. Not having a clear idea of who their ideal target market is. Knowing your ideal target customer is the key to a successful business and an even more when it comes to marketing NFTs in an ever-growing, and confusing market with so many choices. …Marketing4 min readMarketing4 min read
Oct 29, 2020Strategies for Creating a Successful Sales PresentationStrategies for Creating a Successful Sales Presentation Most sales presentations I see these days do not address any of the questions that potential clients have, most are centered around telling the company story and the product but do not necessarily address the potential client. In sales, if you are not…Sales3 min readSales3 min read
Apr 19, 2017THE INTERSECTION OF CONTENT, COMMUNITY AND COMMERCE.As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many new platforms emerging, the biggest challenge still remains the same, the challenge? The importance of understanding and building an engaged audience. …Content Marketing2 min readContent Marketing2 min read
Aug 30, 2015Conversion Optimization Guide for Conversion Uplift. A“Do-It-Yourself website audit”Conversion Optimization Guide for Conversion Uplift. A“Do-It-Yourself website audit” A principle based user centric approach to converting more visitors into customers. As a Digital Marketing Expert and Digital Entrepreneur, I became interested in Conversion rate optimization after the collapse of the dot-com bubble. As new companies learned from mistakes made…Digital Marketing2 min readDigital Marketing2 min read
Jul 31, 2015The push and pull of active content marketingContent marketers are relying too much on consumers to seek out their content. In their attempt to avoid ‘advertising’ in the traditional sense, brands have left out the ‘push’ factor from their content marketing campaigns. Relying too heavily on ‘pull’ tactics simply does not offer the same guarantees as can…6 min read6 min read
Published in Penline·Jun 26, 2015Open Letter to Donald TrumpJune 26, 2015 New York, NY 10018 Mr. Trump, As a Latino immigrant who came to this country 24 years ago in the same conditions that many of us arrive in the United States, I was shock to hear you say the things you did on national television. …News3 min readNews3 min read
Jun 1, 2015Take control of your lifeChange is about the only consistent part of life. Most often than not we are looking for ways to change something that doesn't seem to be working in our lives. …2 min read2 min read
Jun 1, 2015Strategies for creating a sales presentationMost sales presentations I see these days do not address any of the questions that potential clients have, most are centered around telling the company story and the product but do not necessarily address the potential client. In sales, if you are not addressing the clients needs you are wasting…3 min read3 min read
Aug 21, 2014Life Lessons I learned from my grandmotherAs a child I ran away from home to live in streets because I could not handle the abuse I suffered at the hands of my mother. My mother was someone who struggled with substance abuse for many years, which made it impossible for her to take care of me…4 min read4 min read
Jun 24, 20145 Lessons I Learned About Business from The World CupAs someone who grew up playing and watching soccer, the sport has been a big part of my life. As I grew older, I started to realize that a lot of lessons I learned in the field apply to life in general and more specifically to business. Watching the World…4 min read4 min read
