Strategies for Creating a Successful Sales Presentation

Most sales presentations I see these days do not address any of the questions that potential clients have, most are centered around telling the company story and the product but do not necessarily address the potential client. In sales, if you are not addressing the clients needs you are wasting your time. When communicating with a potential client, remember they are always thinking: “Why should I listen to you? What is in it for me? …


1. Not having a clear idea of who their ideal target market is.

Knowing your ideal target customer is the key to a successful business and an even more when it comes to marketing CBD products in an ever-growing, and confusing market with so many choices. Most marketers think marketing personas just internalize the ideal target market, however, they can help you clarify your ideal customer profile.

Personas allow you to check how well your assumptions match with existing customers and social followers. …


As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many new platforms emerging, the biggest challenge still remains the same, the challenge? The importance of understanding and building an engaged audience. Which is now compounded by so many new emerging platforms.

Building an audience is a long term commitment that requires understanding their needs, speaking in a language that is familiar to them, communicating using the right channels and providing engaging content that provides information about your product or service instead of…


Conversion Optimization Guide for Conversion Uplift. A“Do-It-Yourself website audit”

A principle based user centric approach to converting more visitors into customers.

As a Digital Marketing Expert and Digital Entrepreneur, I became interested in Conversion rate optimization after the collapse of the dot-com bubble. As new companies learned from mistakes made by others in the early 2000's, companies began to embrace website analysis tools and an awareness of website usability rose rapidly. …


Content marketers are relying too much on consumers to seek out their content. In their attempt to avoid ‘advertising’ in the traditional sense, brands have left out the ‘push’ factor from their content marketing campaigns. Relying too heavily on ‘pull’ tactics simply does not offer the same guarantees as can be achieved from actively promoting content. Of course, content must be relevant and of a high enough quality to attract users, but brands can’t bypass the importance of promoting their content to consumers who may not stumble upon it via search engine results or social media shares.

Many brands are…


June 26, 2015

New York, NY 10018

Mr. Trump,

As a Latino immigrant who came to this country 24 years ago in the same conditions that many of us arrive in the United States, I was shock to hear you say the things you did on national television. I figured I would share some of my feelings with you and provide some insights that may help you see things from a different point of view.

Growing up in Colombia, I lived homeless in the streets of Medellin and endured many hardships during the times of violence in my beloved country.


Change is about the only consistent part of life. Most often than not we are looking for ways to change something that doesn't seem to be working in our lives. Here are some suggestions that will help you take control of your life that you will not find on a fortune cookie.

You are a product of your environment: We all are a product of beliefs, values and ideas from our parents, teachers, friends and other social influences. Make a decision to become a product of your own design. …


Most sales presentations I see these days do not address any of the questions that potential clients have, most are centered around telling the company story and the product but do not necessarily address the potential client. In sales, if you are not addressing the clients needs you are wasting your time. When communicating with a potential client, remember they are always thinking: “Why should I listen to you? What is in it for me? If you can’t answer these questions right off the bat, chances are you are not going to get pass the intro call/e-mail.

Mos of the…


My wonderful grandmother and I in Medellin, Colombia.

As a child I ran away from home to live in streets because I could not handle the abuse I suffered at the hands of my mother. My mother was someone who struggled with substance abuse for many years, which made it impossible for her to take care of me. Fortunately, I had the privilege of spending several years with my grandmother as a child.

My grandmother was a wise woman who loved me in a way that shaped my life. She provided me with a moral compass and the kind of wisdom that endures. Wisdom that captured my heart…


As someone who grew up playing and watching soccer, the sport has been a big part of my life. As I grew older, I started to realize that a lot of lessons I learned in the field apply to life in general and more specifically to business.

Watching the World cup the last couple of weeks has served as a reminder of a lot of these lessons and how they apply to running my company. I decided to put together my top 5 lessons I learned about business from World cup.

1- You need to build a great team to…

Eder Holguin

CDO @OneQor CEO @OneQube - Serial Entrepreneur - Hemp/CBD/Crypto Digital Marketing Expert

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