THE INTERSECTION OF CONTENT, COMMUNITY AND COMMERCE.

As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many new platforms emerging, the biggest challenge still remains the same, the challenge? The importance of understanding and building an engaged audience. Which is now compounded by so many new emerging platforms.

Building an audience is a long term commitment that requires understanding their needs, speaking in a language that is familiar to them, communicating using the right channels and providing engaging content that provides information about your product or service instead of trying to bombard your potential customer with ads.

Understanding your audience is the key to unlocking influence and growing your business. When it comes to audience development, there are no shortcuts. One of the biggest challenges is the fact that audiences are fragmented and the tools required to manage them are as well. Most audience development platform focus on one thing and one thing only which is either:

– Exposing your content to a new audience via paid content syndication platforms like RevContent , Taboola or Outbrain .

– Paid outreach to custom audiences via Facebook , Twitter or third platforms that allow you to buy ads against a targeted audience.

– Paid amplifcation via influencer platforms as sponsored videos or blog posts.

– Lead generation efforts to build custom email databases that can be appended with additional attributes to run cross-channel marketing campaigns.

There is however a better approach… Read more…